How to Make a Photography Portfolio Website

If you are new to photography and don’t know how to build a photography portfolio website – don’t worry! Setting up your website in 5 minutes is possible, but tweaking it to perfection may take a little time.

All you need to do is:

  1. Choose a Name for Your Website
  2. Install WordPress & Pick a Theme
  3. Choose the Photos You want to Feature on Your Website


#1 – Choose Your Photography Website Name:

Choosing a name is probably the easiest part.

Unless your name is Mark Smith – or another popular name – you might find it a bit difficult to register a name as or even – so explore ways to make your photo site name unique.

For example, would work if your middle initial is W… or something like may work.

There are no hard and fast rules when it comes to website names. Most people use their own name, but sometimes it’s not possible. So get creative and find a name variation that works.

#1a – Search Available Names

By using the Bluehost search bar below you can find out if the name you want is available. Type in the site name you have in mind below and find out right now if your idea is taken. If it’s not, you can secure it for yourself immediately.

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#2- Install WordPress:

If you sign up with Bluehost – all my websites are on Bluehost – you can easily install WordPress  as the content management system from the Cpanel – or Control Panel – of your Bluehost account.

Bluehost makes it super easy to register your own domain, install WordPress and get moving forward with a theme in 30 minutes or less!

#2a – Choose Your Theme:

There are a TON of themes available to photographers. If I were starting a new website I would go with a free theme from or purchase a simple pro theme that has a lot of options. Elegant Themes has a lot of choices for pro themes.

photographers website themes

photographers website themes

photographers website themes

Once you choose your theme, you can begin to upload the photos.

Divi WordPress Theme

#3 – Choose Photos:

When you choose photos for your site, you will want to post photos that follow a common theme or story in each portfolio post. If you are going to share your portfolio with galleries or contests, it’s usually preferred to upload by a subject matter theme.

If you are a newbie photographer and need some direction, common photography themes are Portraits, Landscape, and Urban.

Or you can upload your photographs by date or season. If you have lot of photos you like from the fall, such as fall leaves changing colors, you can upload the best of your fall photography and group the photos together by theme.  This will make your website look more professional and give your audience the opportunity to see how you photograph specific genres.

Are you confused about a portfolio theme idea? I’ve put together a long list of ideas and images to get you focused and growing as a photographer.

Check out these portfolios for ideas:

Gavin GoughGavin Gough Photo Website


Jan SochorJan Sochor Photos


Anna KuperbergAnna Kuperberg


Be sure to resize your photos in Lightroom or Photoshop so that they are not huge. Try to make your photos less than 500k if possible.

Load time and page speed for your audience is essential. I will click out of someone’s site pretty quickly if the page load time is not fast and so will you.

The goal of your photography website should be:

  • To get viewers and grow your audience
  • To make an impression
  • To get recognition
  • To make contact with potential clients

Slow load times kill any opportunity you have to get views on your photography portfolio, so optimizing your photos is a must!

After you’ve gotten your site set up, you will want to include a Contact Page so it’s easy for your potential clients or galleries to get in touch. Include a Bio Page that summarizes your vision, style, history, and you can include a Press or Recent Work page that features your gallery shows and news in the press.

Now that you have your website up and running – come back here and share it with us! We’d love to see your work and feature you as a photographer!


Check out some amazing photography websites and get inspiration here Photoargus, and to learn how to write a photographer’s bio page, check out my article with examples of what to write in your bio page.

photography website builder